3CX Fears The Competition – AKA You Can’t Sell Any Other PBX But 3CX

3CX has made another change to their partner program – maybe the biggest one so far this year. 3CX now requires that any gold, platinum or titanium partner not sell any alternative brand – or they will have their partnership suspended. The official wording is “Do not offer a low-cost or low-quality alternative brand”, but definitions of this are open to 3CX interpretation.

This is problematic for so many reasons. Any partner at that level is bound to run into any number of the following complications, including but not limited to:

1. New customer(s) with an existing PBX that is not 3CX.
2. Customer(s) with PBX requirements that 3CX cannot address.
3. Customer(s) with directive to only buy X brand.

Making this change could be a signal – it’s possible that 3CX now fears where they are headed. The version 20 changes were unpopular, the recent partner program changes were unpopular, and their sales (largely driven by their partners) may be sinking. It’s also possible that 3CX completely removes their partner program in the near future – and that their position in the market shrinks. Whatever the case may be, this site will continue to report the unfiltered truth about 3CX.